‘The Non-Issue’ Project

In 2019, women over 50 remain conspicuous by their absence in the beauty and fashion industries, as well as the wider media landscape. Here at CrunchyTales, we believe age discrimination exists and it’s time to challenge stereotypes, encouraging a future where we can all embrace growing older.

Glad to see smashing preconceptions about ageing and making women over 50 more visible are becoming a priority not only for us.

For all those women who feel left behind because of their age, l’Oréal Paris and British Vogue have teamed up to release ‘The Non-Issue‘, a special supplement to the May edition dedicated to women over 50. The goal is to prove age should no longer be considered as a problem.

The editorial, written by Vogue editors, includes fashion and beauty content centred on the lives and perspectives of inspirational and trailblazing women, all of whom are over the age of 50. Along with Fonda, they include actresses Dame Helen Mirren, Isabelle Adjani, and make-up artist Val Garland.

In the words of British Vogue’s Editor-in-Chief, Edward Enninful, ‘The Non-Issue’ edition is an important project: “For me, promoting diversity in Vogue has never been solely about a person’s ethnicity or gender. It’s about diversity across the board. Seeing the amazing array of women over 50 in this special edition proves that a person’s age will always be a more intriguing, nuanced and inspiring factor than a simple number could ever suggest.”

Well done! Now is our moment to challenge the industry – together!