Midlife Women: The Untapped Goldmine in Advertising
Imagine a demographic that controls nearly half of the UK's wealth, experiences life with unprecedented diversity, and yet feels largely ignored by the very industry…
The Editor’s views and opinions on midlife issues, including inspirational stories from female leaders and tips on how to approach new challenges later in life.
High School Reunions: Why I’m Skipping the Trip Down Memory Lane
High school reunions. The mere mention sends shivers down my spine, not of excitement, but of dread. I’ve been invited to a few since turning…
Grumpy Old Woman? No Way! Let’s Stop Complaining
It was a particularly dreary Wednesday afternoon when I found myself in line at the local bakery, waiting for my turn to order. The air…
5 Shades of Hot Flashes
Sometimes Summer can be a bit of a minefield. It's not the teenagers with their questionable music blaring from pool floats (although that's a whole…
What Is Your Happy Place?
I remember the first time I walked into my happy place—it was like taking a deep, cleansing breath after being underwater for too long. The…
Ditch the Frump, Embrace the Fab: Why Ageing Isn’t the Problem
Our culture's message on ageing can be pretty downbeat. It seems like the only value we have is flawless skin, which ignores the wisdom and…
The Editor’s views and opinions on midlife issues, including inspirational stories from female leaders and tips on how to approach new challenges later in life.