Midlife Women: The Untapped Goldmine in Advertising
Imagine a demographic that controls nearly half of the UK's wealth, experiences life with unprecedented diversity, and yet feels largely ignored by the very industry…
Tackling Ageism In Advertising
Despite profound changes to the age structure of our society, ageism is still rife: one in three people within the UK report experiencing age prejudice…
Let’s Retire Ageism together
Over a seven day-period more than 2,400 ageist terms were used on social media channels including Twitter and blogs. Try typing phrases like "Little old…