Why Granfluencers Are the Future of Social Media Marketing
In the world of social media marketing, there's a new player in town: the granfluencer. These are seniors who have built up a significant following…
How Old Do You Really Feel?
Did you know that the average difference between our actual age and how old we mentally feel is 12 years? It's called "Subjective Age" and…
Why Table Tennis Is The New Midlifers’ Obsession
It's the most popular sport in the world after football. No longer just a game for kids, table tennis has become a real mania: easy…
Am I Too Old For TikTok? How Midlife Bloomers Use The New Social Media
If you are tired of picture-perfect Instagram feeds or the lamenting tones of your friends’ Facebook posts, TikTok might just be the app to try…