How to Sport Scandi Style in Midlife: The Guide to Effortless Elegance

4 min read

There’s something about the Scandinavian women’s style that effortlessly exudes cool, calm, and collected vibes, even in the harshest conditions. Whether it’s a skirt that offers room for cycling or trousers with just the right amount of stretch, they know how to pull off their best looks—come rain or cold weather.

It’s an ideal style for midlife women seeking comfort, quality, and timeless sophistication. The secret? A balance of quality and modern design: classic silhouettes, subdued colours, and the confidence to make a statement.

But that doesn’t mean they shy away from a touch of quirk—whether it’s in the cut or the blend of materials. For Scandinavian women, balance is everything. Ready to embrace their look? We’ve got some tips for you.

Start with Quality Staples: Invest in Timeless Scandi Pieces

Scandinavian women are known for building their wardrobes around quality staples. Think classic pieces like tailored blazers, simple but well-cut trousers, midi skirts, cashmere sweaters, and longline coats. These items are the backbone of the Scandi style.

Brands like Filippa K and Arket are known for offering timeless designs in premium fabrics that age beautifully, but you can also explore By Malene Birger for refined, bohemian-inspired pieces, Acne Studios for edgy, contemporary designs with a minimalist twist, or Samsøe Samsøe for versatile everyday essentials with a modern, urban flair. Each brand offers its own unique take on Scandinavian elegance, blending classic craftsmanship with innovative details.

Neutral Palette with a Twist

Scandi style is built on a foundation of neutral tones—think blacks, whites, greys, beiges, and navy. However, brands like GANNI and Stine Goya have shaken things up, introducing bold and vibrant colours to the mix -—welcome to Scandi 2.0.

It’s about creating a clean canvas that can be dressed up or down effortlessly. Once you’ve nailed your neutral base, you can add interest with textures or small pops of colour.

If you’re feeling bold, add a muted statement piece in soft pastels or deep jewel tones. A mustard scarf or a muted forest green sweater can add vibrancy without overwhelming the overall look. You can even embrace the tonal trend, which is combining different shades of the same colour family.

Focus on Fit and Function

One of the hallmarks of the Scandi style is its functionality. Think of a combination of fitted and loose pieces: a loose-knit sweater with slim-fit trousers, a fitted turtleneck sweater and wide-leg trousers or a long wool coat worn over joggers.  

In case you want to look flirtatious and playful at the same time- opt for a classic combination: flowy, floor-length floral dress paired with lightweight puffer gilets to hide beneath a nice wool coat. Needless to say, a chic wool beanie is a must.

If you’re looking for a capsule wardrobe, Stine Goya is your go-to brand- offering dresses, tees, blouses, trousers, blazers and bags that can all be mixed and matched and dressed up or down according to the occasion.

Master the Art of Layering

In the Scandinavian climate, layering is not just a necessity—it’s an art form. The key is to layer in a way that’s both practical and chic. Lightweight knits under structured coats, button-down shirts under a chunky sweater, or even a turtleneck layered with a slip dress can all create a balanced, stylish look.

Stick to three layers max to avoid feeling bulky. Yet again, it’s important to play with proportions: a loose sweater over fitted trousers or a long cardigan over a flowy dress. This keeps the silhouette flattering while adding visual interest.

Scandi Style: Minimalism with an Edge

While the Scandi style is rooted in minimalism, it’s not without personality. Many midlife women embrace this by opting for pieces with subtle, unique details—a structured sleeve, asymmetrical hemlines, or an interesting mix of fabrics. Scandi women are adept at blending textures: they love combining a silk skirt with a wool cardigan, or a wool suit trousers with a denim jacket. Simple doesn’t have to be boring.

Brands like Ganni are great for incorporating fun prints or quirky design elements into a minimalist wardrobe. A printed blouse or a geometric-patterned skirt can add just the right amount of edge without compromising the sleek aesthetic.

However, if you’re on a tight budget, high-street brands like &OtherStories can be a good destination for all your winter wardrobe staples. Here you can find not overly costly knitwear, beautiful cardigans, comfortable jeans and even evening dresses.

Embrace Sustainable Fashion

Sustainability is a core tenet of Scandinavian fashion. More and more midlife women are gravitating toward eco-conscious brands and buying fewer, higher-quality pieces that last longer. This approach aligns perfectly with a mindful, sophisticated lifestyle.

Shop brands like Eytys, Rodebjer, and Samsøe Samsøe, which are committed to sustainable practices. When possible, opt for pieces made from recycled fabrics, choose brands with eco-friendly production methods or buy second-hand pieces.

Finish with Simple but Statement Accessories

In true Scandi style, less is more when it comes to accessories. The right handbag, a minimalist watch, or a pair of sleek earrings can make all the difference without overpowering the outfit. Look for functional yet stylish pieces—crossbody bags in soft leather, chunky scarves in neutral colours, or elegant gold hoops.

Pernille Corydon is amongst our favourite jewellery brands. Pieces are usually inspired by the Nordic landscape creating organic shapes, delicately formed into stylish earrings, necklaces and bracelets.

Shoes also play a big part in Scandi style: opt for block-heeled ankle boots, leather loafers or simple white sneakers for a polished look that’s still comfortable. Scandi women might wear a pointed mule with their evening outfits (more practical than a super high heel), but they are just as likely to wear trainers under smart dresses.

We love ATP Atelier a brand that has truly made its mark on Sweden’s fashion scene, and it’s easy to see why. They offer a fantastic range of shoes and leather accessories, from effortless sandals to everyday boots.

Confidence is the Final Touch

The essence of Scandi style is about more than the clothes themselves—it’s about how you wear them. The confidence to keep things simple, embrace your personal style, and wear what feels good to you is the ultimate Scandi fashion secret.

Don’t feel pressured to conform to trends. If oversized silhouettes, pared-down colour schemes, and simple cuts make you feel great, own it. Scandinavian women over 50 excel at making simplicity look stylish through confidence alone.

Like this post? Support Us or Sign up to our newsletter to get more articles like this delivered straight to your inbox!